Apply for the Arkansas Farm Trail Passport Program: Grow Your Farm Business & Educate Consumers.

Calling all Arkansas direct-to-consumer farmers and ranchers! After a successful first year, the Arkansas Farm Trail is back for its second season — and we’re expanding to add more farms. Are you looking for a unique way to promote your local food business, increase sales and connect with consumers? The Arkansas Farm Trail is a passport program to bring consumers from across the state directly to your farm.

By joining the program, you’ll be featured in ArFB’s Arkansas Farm Trail passport, which incentivizes Arkansans to visit farms and collect stamps to earn prizes. Our hope is that these visitors will learn your farm’s story, purchase your products and learn firsthand where their food comes from.

How does it work?

Customers will have an Arkansas Farm Trail passport that lists participating farms. When they visit your farm, you will stamp the passport at time of purchase. As stamps are collected with each farm visit, passport participants will be eligible for prizes depending on the number of stamps they collect. The more stamps, the better the prize!

Why join the Arkansas Farm Trail Passport Program?

• Boost Your Sales: More visibility means more foot traffic and more sales for your farm.
• Promote Local Agriculture: Highlight your products and the importance of buying local.
• Educate Consumers: Show your customers how their food is grown and produced, building trust and fostering loyalty.
• Exclusive Marketing: Benefit from our statewide marketing efforts driving visitors to your farm.
• Free Participation: The program is free with your Farm Bureau membership.

Who is eligible?

ArFB’s Arkansas Farm Trail is focused on promoting the production of local foods such as fruits and vegetables, grains and meat/animal products. Value-added products such as jams, jellies and pickles are included as well.

Slots on the 2026 farm trail are limited and may be selected based on several factors including regionality, product diversification and other factors.

Requirements

• If selected for the 2026 season, the farmer must purchase an Arkansas Farm Bureau membership if he/she is not a current member. Membership is $40 and you can join now or learn more here.
• The farmer must grow/raise and sell at least one food product on the farm.
• The farmer must sell products from a dedicated structure such as a farm stand, farm shop, barn or brick-and-mortar building (sales out of a private home do not qualify).
• Participating farms may continue to sell at other retail or wholesale locations, but customers may only receive passport stamps by purchasing items on the farm.

All participating farms will receive promotional items such as Arkansas Farm Trail signage, passports, displays, t-shirts, hats, etc.

Apply today to be part of the Arkansas Farm Trail passport program, where local farmers meet local customers!

For more details, visit arfarmtrail.com or for questions contact John McMinn at 501.228.1267 or john.mcminn@arfb.com